Spotify provides music on demand through two options. But by 2011, it launched on the US market, which presented great potential for growth. Spotify’s history began in 2006 when the company was founded and 2 years later, in 2008, the app hit the market.įirst, it was available only in 6 countries in Europe. The name of Spotify comes from combining the words “spot” and “identify.” 1. Ever since its inception, Daniel Ek has been the CEO and the driving force behind the company’s success. The company was founded by Daniel Ek and Martin Lorentzon. Spotify is intended to help stop the illegal downloading of music by providing affordable music streaming. It aims to make music universally accessible. It’s an international media services platform that allows you to access, download, and listen to millions of tracks on any device. What Is Spotify and How Did It Come To Be?Īs it usually happens in these stories, Spotify was the solution to a problem. Judging from Spotify user statistics, the platform’s popularity seems to grow with each year.īefore we dive deeper into our detailed Spotify stats and see what makes the platform such a hit, let’s look at its history.
How can you tell if a company is successful?